NHL Stadium Series

Adidas and NHL team up for the 2024 Stadium Series

DESCRIPTION

I joined the crew at Jozi to establish and execute the creative and design direction for the NHL and Adidas collaboration for the NHL Stadium Series. The series featured matchups between the Philadelphia Flyers and New Jersey Devils, and New York Islanders and the New York Rangers. We celebrated the location of the event by leaning into the iconic New York to New Jersey transit experience.

SERVICES

Creative Direction

Photography

Design Toolkit

Social Content

CREDITS

CD: Danny McNabb

CD: Vince Sirico

CD: Andrew Brynjulson

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