Brand launch of premium performance footwear for nurses
Bala makes footwear for nurses by nurses. Founded by a team of working nurses and experienced Nike vets, the brand exists to deliver comfort and performance to those who care for us on our hardest days. I joined a team of freelance creatives that worked with Bala from the very beginning. From naming, to identity, to packaging, and ongoing marketing.
Naming
Brand Strategy
Identity Design
Packaging
Social Content
Sales Collateral
Photography
Video
Website
CD: Andrew Osborn
AD: Andrew Brynjulson
PM: Kevin Fuller