A robust icon system as part of a global rebrand.
Optimizely is a global leader in digital experience optimization, with leading-edge tools and insights to help companies get the most out of every corner of their digital footprint. In 2021, Optimizely overhauled their entire brand. I was brought into the team to develop a cohesive iconographic system that could be deployed across marketing and product communications.
Icon Design
Des: Andrew Brynjulson
CD: Jieun Jeong