Optimizely

A robust icon system as part of a global rebrand.

DESCRIPTION

Optimizely is a global leader in digital experience optimization, with leading-edge tools and insights to help companies get the most out of every corner of their digital footprint. In 2021, Optimizely overhauled their entire brand. I was brought into the team to develop a cohesive iconographic system that could be deployed across marketing and product communications.

SERVICES

Icon Design

CREDITS

Des: Andrew Brynjulson

CD: Jieun Jeong

New optimizely logo
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