NHL Stadium Series

Everything's bigger in the NHL Stadium Series

DESCRIPTION

Everything's bigger in the NHL Stadium Series: the numbers, the graphics, the colors, the venue. The Stadium Series brings outdoor hockey to a football stadium. In 2023, that venue was Carter–Finley Stadium in Raleigh, North Carolina. Home to the NC State Wolfpack. The game featured Carolina Hurricanes hosting the Washington Capitals.

CREDITS

AD: Andrew Brynjulson

CD: Danny McNabb

Photo: Vince Sirico

SERVICES

Creative Direction

Art Direction

Design

Toolkit

The jersey designs focused on enlarging all the elements. Bigger numbers. Bigger logos. Bigger colors.

Male wearing red and black Carolina Hurricanes hockey jersey.
Social media images of a male model wearing the Carolina Hurricanes jersey.
Closeup of a Washington Capitals Eagle logo and jersey details.
Social media images of a male model wearing a Washington Capitals hockey jersey.

To make everything feel bigger. We shot up at the models. And we chose elevated locations like bridges and rooftops.

Two men in posing on the top of a brick wall with sky in the background wearing a Hurricanes and Capitals jersey
Male model leaning on a railing with sky in the background wearing a black and red Carolina Hurricanes jersey
A male model shot from behind so you can see the back of a white Capitals jersey with the number 23 on the back.

Go big.

Ready?

let's get weird
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