NHL All Star Game

2023 NHL All Star Game goes to South Florida

DESCRIPTION

The 1994 NHL All Star jersey was the most popular of all time and became the inspiration for the 2023 All Star Game designs. Adidas brought my team in to establish the creative and design for the launch of the new jerseys in a way that connected to the past and jumped to the future.

SERVICES

Creative Direction

Art Direction

Design

Toolkit

CREDITS

AD: Andrew Brynjulson

CD/Photo: Danny McNabb

Video: Neema Sadeghi

Editor: Karl Junquist

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