The 1994 NHL All Star jersey was the most popular of all time and became the inspiration for the 2023 All Star Game designs. Adidas brought my team in to establish the creative and design for the launch of the new jerseys in a way that connected to the past and jumped to the future.
AD: Andrew Brynjulson
CD/Photo: Danny McNabb
Video: Neema Sadeghi
Editor: Karl Junquist
Creative Direction
Art Direction
Design
Toolkit
