The theme for adidas's summer of baseball was Summer Bash, a bright and colorful direction inspired by the joy of music festivals. I joined the creative team that brought that direction to the 2023 Little League World Series. Each jersey centered on a psychedelic tie dye pattern. We leaned into that pattern so that each team had a vibrant, but unified look.
AD: Andrew Brynjulson
CD: Danny McNabb
Photo: Vince Sirico
Art Direction
Design