Hispanic Heritage Month

adidas celebrates Hispanic influence on baseball.

DESCRIPTION

Baseball and softball are multicultural games that benefit from Latinx participation and achievement. Celebrate the rich tapestry of Hispanic heritage with a bright, energetic color palette and the youthful joy of iconic candies from Hispanic and Latin countries.

CREDITS

AD: Andrew Brynjulson

CD: Danny McNabb

Photo: Joao Canziani

Photo: Vince Sirico

SERVICES

Creative Direction

Art Direction

Design

Toolkit

The capsule uses recycled materials to celebrate Hispanic heritage in a sport that is authentically rooted in Hispanic culture.

Collage of three images including pro baseball player Luis Robert holding a pink and blue baseball cleat in the dugout.
3 Social media images of baseball players, baseball cleats and multi-colored text background.
Pro baseball player Jose Ramirez showing off his pink and blue baseball cleats in the dugout.
Pro baseball player Wander Franco about to swing a bat.

Sabor y Estilo. Flavor and Style.

Ready?

let's get weird
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