NHL Winter Classic

2023 NHL Winter Classic at Fenway Park

DESCRIPTION

The NHL Winter Classic brings the nostalgia of outdoor hockey to the iconic Fenway Park where a classic rivalry, steeped in tradition plays out on the biggest stage. We helped adidas establish a creative direction that leveraged the unmistakable architecture and natural vintage patina of the stadium to transport us to a world where hockey, history, and nostalgia unite.

SERVICES

Creative Direction

Art Direction

Design

Toolkit

CREDITS

AD: Andrew Brynjulson

CD: Danny McNabb

Photo/Video: Michael Quiet

Back of Bruins hockey jersey showing Winter Classic patch
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