adidas Performance

S23 Performance Supershoot Art Direction

DESCRIPTION

In 2022, I was brought into to work on the overarching creative strategy and visual direction for the 2023 adidas supershoot. The new Performance category represents those technical garments use on the court, field, or in training.

SERVICES

Creative Direction

Art Direction

Design

Toolkit

CREDITS

AD: Andrew Brynjulson

CD: Danny McNabb

Photo: Ryan Young

Photo: Marcus Smith

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