Summer Bash

A summer of tie dye and swirls for adidas Baseball

DESCRIPTION

Summer Bash takes inspiration from summer music festivals and brings tour vibes to the diamond. The product and marketing featured expressive color washes blended with flowing patterns and organic typography.

CREDITS

AD: Andrew Brynjulson

CD: Danny McNabb

Photo: Joao Canziani

Photo: Vince Sirico

SERVICES

Creative Direction

Art Direction

Design

Toolkit

Sustainability made cool—constructed with recycled materials (Primegreen).

Close up of adidas baseball cleats on a baseball diamond.

A top-to-bottom capsule collection that spans softball and baseball across all age groups including adidas stars like Sis Bates, Aliyah Andrews, and Julio Rodriguez.

Collage of 3 images incluing a close up of tie dye cleats, Professional Baseball player Julio Rodriguez, and professional softball player Sis Bates.

A collage of two images, one with two players posing side by side, and another waist-down image of a female player running the bases.