adidas Top Ten

A courtside watch party for adidas Top Ten ahead of March Madness.

DESCRIPTION

In the lead up to NCAA March Madness, I helped adidas and Footlocker establish a visual direction for the "Off the Grid" collection featuring adidas's Top Ten franchise. The Top Ten sneaker was introduced in the late 1970s and quickly became one of the most popular basketball shoes of the era. Today, the adidas Top Ten is still considered a classic and is often sought after by sneaker collectors and fans of vintage basketball shoes.

CREDITS

AD: Andrew Brynjulson

CD: Danny McNabb

Photo: Aundre Larrow

SERVICES

Creative Direction

Art Direction

Design

Toolkit

The Top Ten was designed as a high-top basketball shoe and was named after the top ten players in the NBA at that time. The shoe's simple yet timeless design, coupled with its rich history and cultural significance, make it a true icon in the world of sneakers.

2 image collage of a woman wearing khaki pants and white and orange adidas Top Ten shoes in front of a green background.

We celebrated the fandom of March Madness and the game of basketball by creating an outdoor courtside watch party.

3 social media images showing models wearing different Top Ten shoes on a neighborhood basketball court.
3 social media images showing models wearing different Top Ten shoes on a neighborhood basketball court.
3 social media images showing models wearing different Top Ten shoes on a neighborhood basketball court.

Grab a seat.

Ready?

let's get weird
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